Fruit-Based Spirits to Try this Season

Here are a few fruity tropical liqueurs and spirits to try out in your cooking as well as a refreshing beverage.

Applejack
Applejack is made from concentrated apple juice. It is traditionally distilled, then aged in oak casks for a few years. Applejack has notes of vanilla and toffee that are brought out by the aging process. Try it with other flavors like cinnamon or nutmeg for an enhanced taste experience.

Some people prefer mixing Applejack with cider instead of drinking it on its own because it gives their drink an interesting flavor without being too sweet. It can be used in cocktails such as the traditional Brooklyn Cocktail that is made with dry vermouth, applejack, and maraschino liqueur.

Applejack offers flavors that are unexpected in a spirit, and this allows it to be used when cooking. It can add sweetness which is great for glazes or reduced sauces on meat dishes such as pork chops, beef tenderloin, pheasant, venison steak etc.

Alternatively, apple brandy is made out of fermented apple juice that has been distilled into hard cider then aged in oak barrels. It tastes like apples but with an extra kick because of the high proof (80-100). The higher ABV also means you don’t need to use much, just about one shot per cocktail recipe should be sufficient. Some people enjoy drinking apple brandy straight up while others prefer using it in cocktails where they can appreciate its flavor more since there are other ingredients involved too. Its mild taste and aroma also mean it won’t interfere with the other flavors in your drink so feel free to experiment. Just mix some apple brandy into a whiskey cocktail or even vodka and cranberry juice if you want something lighter.

Apricot Brandy
Apricot Brandy is another great fruit-based spirit that can be used in a wide variety of cocktails. It is also great when served up with some ice and soda water or an orange peel garnish. There’s no reason why you should only drink it straight though so try using apricot brandy to spice things up.

This fruity beverage has a sweeter taste than apple brandy but still maintains that characteristic fruit flavor which makes it ideal for spicing up simple drinks like vodka and soda, gin & tonics or rum & coke by adding this spirit instead of regular spirits. You can even add a dash into your favorite cocktail recipes too. Remember there are only small amounts needed per recipe since the flavors will really come through if you use one shot per drink; don’t put in too much of it though or the drink will taste really sweet and not very nice.

Apricot Brandy is a liqueur made from apricots, either from concentrate, puree or dried. It differs from other fruit-based spirits in that it isn’t aged in wood like most others which gives it a sweeter flavor than most others.

Blackberry Liqueur
Blackberry Liqueur offers a great taste of the fruit that you don’t get when using blackberries in other forms. It’s great for adding into cocktails or used to make delicious desserts with too. Blackberry Liqueur is made using fresh blackberries with a vodka base. If you are looking for an easy way to add flavor into your drinks then this might just be the one for you.

Cherry Vodka
Cherry Vodka is also a fruit-based spirit, this time made using cherries with a vodka base. It can be used in cocktails or for cooking recipes that call for fruit-based spirits to add some delicious flavor.

Cherry Vodka offers a beautiful taste of cherry without overpowering other ingredients thanks to its smooth vodka backbone. It is also perfect when added to desserts or even poured on top of ice cream. If you’re a sweet cherry fan then you can’t go wrong with Cherry Vodka.

Cranberry Liqueur
Cranberry Liqueur, like the fruit, offers a tart and sour taste. It’s made by macerating cranberries, sugar, water and vodka together before filtering out the solids to leave a liqueur ready for drinking. Cranberry Liqueur can be used in many different cocktails or on its own for sipping over ice, perhaps with some soda water. If you’re serving drinks at Christmas time then why not experiment with Cranberry Liqueur mixed with your favorite spirit.

Grapefruit Rum
Grapefruit is used in a lot of fruit-based spirits, but one that stands out is Grapefruit Rum. Fresh grapefruit juice is used in the process, giving it a unique flavor. Ideal for making citrus-based cocktails or adding to other drinks.

Grapefruit Rum can be mixed with bitter lemon, lime and also tonic water, which makes an incredibly refreshing drink. Alternatively, you could try using Grapefruit Rum in place of vodka when preparing your favorite food recipes too. Perfect for barbeques in the summer.

Strawberry Liqueur
Strawberry Liqueur is a firm favorite among sweet-toothed liquor lovers. The bright red fruit is used in the production process, giving it a vivid color and unique flavor. Strawberry Liqueur can be mixed with other spirits to create drinks or cocktails; try adding strawberry liqueur instead of triple sec when making margaritas.

This flavored Liqueur is also great for cooking recipes that use strawberries too, including cakes, biscuits and desserts. Try using Strawberry Liqueur as an alternative to balsamic vinegar when preparing salads which adds wonderful flavorsome sweetness.

Raspberry Liqueur
The tangy Raspberry is another sweet fruit that is used in the production process of liqueurs and spirits. Often described as a ‘summery’ taste, raspberry gives drinks which it has been added to a unique flavor.

Raspberry Liqueur can be mixed with other types of alcohol or even soda water for cocktails or drinking straight from the bottle by itself. Raspberry Liqueur goes great when making cosmopolitans too. Raspberries are also incredibly healthy, being rich in antioxidants and vitamin C, perfect ingredients to add into your drinks if you want an extra nutritional boost.

We hope that you have enjoyed this list of fruit-based spirits and will find them to be a great addition to your home bar. Not only are they delicious, but their bright colors add excitement and fun to any party or gathering. Sharing these drinks is also a wonderful way for people to get together and connect.

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The Perfect Low-ABV Cocktail for Fall

What is a low-ABV cocktail?

A low ABV cocktail has less than 15% alcohol. They are often made with fruit liqueurs like a nice sweet raspberry liqueur, instead of hard liquor like vodka or gin.

Low-ABV cocktails tend to be sweeter and syrupier, which makes them perfect for fall because they’re not too heavy on the palate. Fruit based drinks work best as they carry fruity flavors without adding any additional bitterness from spirits such as rum or tequila. These types of beverages make great drink when you don’t want to have that heavy, full-bodied feeling after one or two drinks.

Why drink less alcohol this fall?

Drinking less alcohol during the fall season can be very beneficial.

Helps you avoid getting sick due to the cold weather and low immune system during the season. You don’t want to drink if your body is not in 100% shape because it could result in a terrible sickness that lasts for weeks or months.
You will save money, since lower ABV drinks are cheaper (and more exotic) than higher ABV ones like whiskey, tequila, vodka etc.
You don’t have to feel guilty about binge drinking.
You won’t be having a terrible headache the next day.
You can focus on work rather than on your hangover.

Here are a few low ABV cocktails to try this fall season:

The Classic Martini
One low ABV cocktail is the classic martini which uses gin. The classic martini has an ABV of between 15% to 18% and you can make a classic Martini by mixing 50ml of gin with dry vermouth. Add a twist of lime if you like or an olive for that classic look.

Apple Cider Sangria
An Apple Cider Sangria is another low ABV cocktail, that offers a very refreshing and warming taste.

Mulled Wine
Mulled wine is made with red wine, orange juice and spices. It is very easy to make and offers a low ABV. The mulling process brings out the flavor in this low-ABV cocktail. This drink will warm you up during cold fall days. Add some honey to sweeten it more if desired.

Hot Toddy
Hot Toddy is usually made using whiskey, lemon juice and honey. This drink has a ABV of between 30% to 40%. The ingredients in this cocktail create the perfect balance for fall days.

Bourbon Sour
A bourbon sour is a drink that can be made by mixing bourbon whiskey with lemon juice and sugar. This cocktail can have an ABV of between 30% to 40%. It has the perfect blend for fall days. The Bourbon Sour offers flavors similar to those found in hot toddy drinks but it also provides options such as being shaken over ice instead of served warm like traditional Hot Toddys. Mint leave may be added to it to give it some extra flavor and aroma.

Mint Julep
Mint Julep is another great low ABV drink perfect for autumn nights. A mint julep contains lots of fresh mint leaves which are usually crushed together with raw sugar syrup, ice cubes, water or club soda in order to create this refreshingly cold beverage.

Moscow Mule
The Moscow Mule is a great low ABV drink served in a copper mug. It is made of vodka, spicy ginger beer and lime juice.

Pineapple Pina Colada
The Pineapple Pina Colada using a very low ABV pina colada liqueur is also a great fall drink. In fact, it is a good drink not only for Autumn, but all year around with its refreshingly sweet and creamy taste.

The perfect way to enjoy the changing seasons is with a delicious, low-ABV cocktail that provides just enough of a buzz without being overwhelming. Any recipe that uses fruit liqueur will be a great fall beverage, not too strong yet providing the light warming feeling that you so desire during this relatively cool season. In addition fruit liqueurs add a whole lot of flavor to any drink, including a simple fruit punch, so it is by far a great choice when it comes to low ABV drinks.

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Your Guide to Commercial Disinfection Services

Your Guide to Commercial Disinfection Services

Has a member of your staff been reported as COVID positive, or presumably COVID positive? As a business owner, it is your responsibility to keep your employees and customers safe. You may be wondering what needs to be done. Do you need to clean the space? Do you need to close your business until the cleaning is done? It is a lot to navigate by yourself.

This guide explains why you should work with a commercial disinfection team and the services they provide.

Why You Need Commercial Disinfection Services

So, what needs to be done if a COVID case has come in contact with your establishment?

Unfortunately, there are no easy answers. Regulations have changed many times throughout the pandemic. The rules also vary between different states, municipalities, and industries. Information that you find on the internet may be out-of-date or misinformation. It is a profoundly frustrating situation.

Professional commercial cleaning services are knowledgeable about COVID-related cleaning requirements. Contact them, and they can help you understand how the rules apply in your particular industry.

Working with a commercial disinfection service also helps protect yourself from liability. You do not want to risk your employees or customers catching a dangerous virus when you know there is a risk of infection. This could lead to costly lawsuits or increases in insurance premiums.

Viricidal Disinfection

Viruses are not easy to disinfect. A bit of soap and water isn’t enough to reliably kill all viruses. Luckily, virus disinfection products have become more common since the beginning of the COVID pandemic. But not all disinfection products are created equal. Professional disinfection teams understand which combination of cleaning supplies work to efficiently eliminate as many viruses as possible.

In addition to powerful cleaning agents, thorough virus disinfection also requires a strategic and thorough clean of your building. Efforts focus on surfaces that are most likely to come in contact with hands, such as handles, phones, light switches, and doorknobs. Trained professionals can identify these high-risk locations and make sure they receive adequate attention.

Professional Personal Protective Equipment

Any specialty cleaning project requires personal protective equipment (PPE). In the case of viral disinfection, it is critical that cleaners are protected from any virus that is present. Equipment such as professional-grade respirators or face masks allows technicians to limit their risk of exposure.

Some business owners may attempt to clean their property themselves. This is a mistake. Not only are you risking your health, but also the health of your customers and employees because you will not be able to clean the property adequately. Asking untrained employees without the proper equipment to clean could also lead to health and safety-related lawsuits.

Caring for Your Staff and Customers

A COVID scare at your business is both an immediate safety concern and a logistical problem. By hiring a commercial cleaning service, you can handle your logistical issues in a safe, professional, and efficient manner that allows you to focus on attending to the needs of your staff, your customers, and your businesses.

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Marketing Customers – Deposit Them in Your Bank

How would you like to be able to get more marketing customers, sell more products and improve your cash flow? Many if not most Affiliate Marketers would be interested in that, wouldn’t you?

It is amazing how many affiliate marketers make little or no money for all their efforts. It has been said that 10% of the affiliate marketers make 90% of the money. The spread is most likely bigger than that. If you find yourself one of the 90% making only 10% of the money or worse yet, one of the tens of thousands that haven’t made any bank yet then you will want to read on.

When I first started out trying to make some extra money online I thought “how hard could this be?” Will guess what… it isn’t all that easy! There are so many steps to take to implement some type of marketing campaign that most just wind up spinning their wheels.

Web pages, lenses, blogs and a plethora of other marketing platforms wind up looking like grade school projects that actually drive traffic away instead of landing marketing customers. The ones I built were even worse and I had spent hundreds of hours on them. The ones that actually looked presentable still didn’t convert. I needed to do something different.

I gave website templates a try and although they looked all right, for some reason the marketing customer wasn’t fooled and still didn’t stay long enough to say “Boo” let alone purchase something. Some of the pre-built websites were invaded by someone else’s advertisements and made me feel I was just paying for some one else to make bank.

Then I came across a technique that solved all the above problems and even gave back the time I was wasting on them. It was so simple and easy and it was staring me in the face all along. I had overlooked it because of the myth that it was no longer allowed.

Supposedly the big search engines had stomped this out once and for all for the benefit of mankind or at least for the benefit of marketing customers. I no longer needed a web page, lens, blog or and other landing page to pass my marketing customer to the merchant’s sales page.

I am talking about DIRECT LINKING. No, direct linking is not dead. It is still very much alive, well and can be use by any affiliate marketer to make some bank. This is direct linking with a twist, a twist for the good. One that makes it acceptable to all parties involved and in the process saves you time and money. No more web building, no hosting fees, no CTR to worry about and best of all its as easy as pie!

Now 100%… yes 100% of my traffic from articles, ads, forum posting and other online and offline marketing methods ends up at the merchant’s sales page! There are hundreds of merchants that spend thousands of dollars and thousands of hours of time developing and testing their sales pages to be high converting power houses. Why was I led to believe I could do any better? How could I possibly fix up something that wasn’t broke?

Here is what to do… You purchase a domain, preferably a dot com. They are the easiest for your marketing customers to remember. Make your domain something easy to remember, that will blend with your promotion. For example if you are promoting AcmeProcuct.com then register something similar to GetAcmeProduct.com or MyAcmeProduct.com. See the common sense here?

Forward your new domain to your merchant’s high converting sales page using your affiliate link. You can also enable masking so your domain will still show in the address bar and title tab when the marketing customer is at your merchant’s sales page!

The first time you set this up is the hardest (not very) and after that you could do it in your sleep. I have even used a tracking link between my new domain and affiliate link so I could keep track of traffic results. Your only cost in all this is the original purchase of the domain. Even that can be kept at a minimum if you search for a coupon.

I have affectionately named this technique the “Newbie Jump Start” for it simplicity and ease of use. I’m no Einstein and this technique is not an original idea. This and many other skills to find and keep marketing customers I have learned by enrolling in several great affiliate marketing courses. A sort of investment in myself. I would encourage you to do the same.

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Buy Direct Wholesale Products to Place in Your Online Store

The most complicated part of starting an online business is finding a product that will move. You don’t want to spend a lot of time and money into a complete line of products if you are not sure they are in demand. It’s always good to spend some time doing your research about the product you want to offer and see if it is in demand, of if the demand is being met by other direct wholesale suppliers.

To locate direct wholesale products you can do a simple search online. There you will have endless pages of results displaying direct wholesale suppliers and the products that they offer. Some products that you can purchase direct wholesale include cellular phones, kitchen ware, office supplies, room décor, and clothing. Just about anything you can think of, really.

Clothing stores are always in demand because consumers love to have the latest and the greatest – clothing is one of the most quickly changing markets in terms of what is fashionable and what isn’t. Plus there are so many different types of styles that you could market to many different demographics. Buying in demand items like clothes through direct wholesale means will always keep your prices low and your customers happy.

Offering direct wholesale hobby supplies is also a profitable way to earn money. Everyone has a hobby whether it is sewing, quilting, collecting cards, stamps, and more. You can supply everyone with discount products to enhance or help their hobby grow. Offer stamp display cases or materials and supplies for sewing and quilting. When people are passionate about their hobbies, they tend to spend big money on it.

Direct wholesale prices are low enough that you should be able to offer your products at a lower price than what many others online are offering the same products for. You can still make a profit, but you just won’t be charging so much and the customers will be pleased with the discount that you offer. If the quality is decent, past customers and will keep coming back to you for more.

Some of the name brand products that you buy everyday can now be listed in your store if you choose to buy direct wholesale. Offer a product that you use yourself. If you can’t use your products then how can you communicate with the customers regarding the product and questions that they may have about it? Starting out with items you are knowledgeable about will keep things simple and stress-free for you.

No matter how you find your products for your online store make sure that you buy direct and not through another company that may charge you more. You are in business for profit so it’s important to make sure that you account for that when you are estimating your cost and income. Owning your own online business is fun and can be something that can support you for the rest of your life.

Want more profit from eBay? Looking for good wholesale suppliers? Finding good suppliers can be difficult. It can be hard to make any decent money on eBay if you can’t find good reliable supplies at good prices.

If you are serious about finding good wholesalers and suppliers, then you must check out the website link below. If you keep doing things the way you have, then chances are you will get the same results, which I know for a fact are terrible.

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7 Steps to Creating a Concise Small Business Marketing Strategy

Taking a strategic approach to marketing your business is no longer a luxury afforded to established businesses and big industry players.

If you hope to consistently grow your business and compete in the new global marketplace, you must be able to successfully plan and execute a strategic marketing plan cost-effectively and with a focus on Return On Investment (ROI).

Unfortunately, many small business owners and solo-preneurs join the ranks of the self-employed without a strong understanding of the fundamentals of strategic marketing, instead taking a “see what comes” approach, which invariably leads to lower-than-expected results and is a big contributing factor in the stratospheric rate of new business failures.

To help you plan your strategic marketing approach, here are the 7 Steps To Creating A Concise Small Business Marketing Strategy:

Step 1: Create A Marketing Vision

Do you know what you’re trying to accomplish with your marketing efforts; what your specific goals are when it comes to growing and building your business? Understanding where you are and knowing where you want to go is the essential first step to developing an action plan to get you there.

Step 2: Understand Your Market

Who is your perfect customer or client? Do you know or are you simply willing to take any business that comes your way? Being able to identify, understand and empathize with your potential customers will demonstrate to them that you can relate to them and are genuinely concerned about providing them a solution that works for them.

Being able to “speak the language” of your potential customer will allow you to gain their trust and build rapport much more quickly, ultimately leading to greater success.

Step 3: Know Your Competition

What do your competitors do well? What do they do poorly? How will you differentiate yourself from them in the minds of your prospective customers?

Doing the right kinds of competitive analysis, including becoming a customer of your competition so that you know first-hand what they offer and how well or poorly they deliver on the sale.

You can learn a lot about their customer service, shipping methods, product pricing & quality and much more by becoming their customer. You can also find out if and how they continue to market to you after the initial sale has been completed.

Step 4: Craft A Compelling Message

Once you understand what your goals are, have a clear understanding of what the market wants, what is important to them and what holes you can fill in the market by doing a complete competitive analysis, you can then craft a compelling marketing message to clearly and concisely convey the benefits of your service offering.

Your message should always be benefit-driven and speak directly to the emotional wants and needs of your prospective customers. Your goal is to answer the two most important questions before they are ever asked: ‘what’s so good about that?’; and ‘what’s in it for me?”

Finally, your message should illicit a response. Gone are the days when getting “exposure” (also known as branding) is enough to ensure your success. Today, you must be focused on marketing efforts that generate an immediate result so you can effectively gauge your return on investment.

Step 5: Selecting Message Delivery Systems

There are thousands (or rather, tens and even hundreds of thousands) of different ways you can market your message in the attempt to reach your market; however many of them will be ineffective at best.

Using your customer profile, you can begin to do research on how to reach your prospects in the places they are already spending time. There’s no point in advertising in a magazine for dogs to promote your cat training system!

Do you want to advertise in the paper, online or through direct-mail? What about yellow pages, white papers or trade publications? How about more “guerrilla” style marketing such as staged events, public relations or street-teams?

There are too many options to list and it is your job to determine the right ones to reach your market in the most cost-effective way possible.

Step 6: Tracking Your Results

How will you know whether your marketing efforts are successful or whether you are simply throwing good money after bad by renewing a losing campaign? Tracking your efforts is a key component, made easier by taking a direct-response approach with your marketing campaigns.

Using unique tracking codes (and requesting this information at the point of sale) will help you know where your business is coming from so that you can track your conversions appropriately.

Having buyers clip a coupon, quote a VIP Access Code or type in a specific website address for each different campaign are all simple ways that you can begin to track the effectiveness of your marketing with the goal of doing more of what works and less of what doesn’t.

Step 7: Creating Marketing Systems

Once you have a marketing plan in place that is working, how will you automate or systemize it so that you can become even more effective with your time, getting more and better results while putting in less human effort?

By developing a funnel approach to your marketing you will be able to create a sense of continuity from one level of the funnel to the next. Not only will your clients feel more comfortable along each step, you will also know how to respond or what action to take whenever you have an interaction with that client, based on where they are in the funnel process you’ve developed.

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Understanding How Email Marketing Works

Email marketing is a form of direct marketing that uses electronic mail as a method of advertising. Technically, email marketing is an all-encompassing term. It can refer to any commercial or fundraising message. However, the term seems to convey to a direct form of advertising, with the specific purpose of (a) acquiring a new customer or motivate someone to make a purchase; (b) retain customers by strengthening a professional relationship; or (c) adding an advertisement to another email.

Is email marketing a lucrative business? Definitely, which is why marketers were prepared to pay over 400 million dollars on email marketing in the year 2006. It is definitely the most cost-efficient form of advertising, as a single email message can cost as low as one penny to create and send. This is a much better rate than advertising with direct mail or newsletters. Since over 150 million people have an email account, you are surely reaching a wide audience.

What are the advantages of email marketing? Besides the cost and return on investment, there are several strong advantages to consider. For one thing, when you attain mailing lists, you can get targeted customers who are probably more inclined to listen to your pitch. So the idea that millions of emails are sent to millions of uninterested, broad-category customers isn’t necessarily true. Another advantage is that email is delivered within seconds or minutes. You no longer have to wait for weeks on end for a reply.

With email marketing, your company is able to push the message to a greater extent than with website advertising. Website advertising requires that a potential customer come visit the site first. The newest trend in online advertising today is to use objective attraction-style writing for copy instead of hard selling techniques. Email can be straight to the point. Email also allows the company manager more high-tech features like automatic responding and automatic updating. Email is a much more popular method of advertising with the green community. By using email, paper is no longer needlessly packaged and thrown away. That means less litter and waste to contend with and a faster mailing process all around.

One of the most important aspects of an email campaign is in tracking email results. With this form of marketing, statistics are so much easier to analyze. Users can track their Return-On-Investment, as well as numerous other statistics such as who read the message, who clicked on a link, who immediately deleted the message and so on.

Email marketing is considered the second most effective form of Internet advertising, following search marketing. One of the reasons why this strategy is so effective is because of its involvement with customer retention. The most sales come from satisfied customers who were moved to make more purchases because of a creative or timely newsletter or company promotion.

Email can be used to appeal to new and existing customers alike. Understand that email marketing isn’t a limited avenue by any means-it’s a very flexible type of marketing that can be tweaked to fit your plans.

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The ABC’s of Trade Show and Exhibit Marketing

What You Should Know about Exhibit Marketing

Exhibit marketing is more than just selling from a booth space
Trade shows allow companies to showcase their achievements, build their business, and maintain their competitive edge
You can learn to be a guru. Become certified
Understand and track your Return on Investment (ROI). Creating a well-defined budget is the best method to track and manage your total investment in a particular show
If you need help, rely on your local exhibit consultant or contract with an exhibit consulting firm
What is Exhibit Marketing?
Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.

Exhibit marketing is more than just selling from a booth space. For many industries, it’s about bringing people and companies together to promote accomplishments, stimulate thought, share knowledge, build relationships, spur the competitive spirit, and reward entrepreneurial efforts. Exhibit marketing not only introduces buyers to sellers, but also fuels the competitive spirit by filling a hall with competitors, partners, and suppliers, each with goals and dreams of success. Trade shows allow companies to showcase their achievements, build their business, and maintain their competitive edge.

Exhibit marketing, like any marketing, must be learned through experience and education. It isn’t taught in most colleges and universities, or covered in most reference or textbooks, but if you are new to exhibit marketing, you can learn a great deal about it on the Internet and from your local exhibit consultant before risking a single dollar.

Exhibitors must learn how to attract interest, to be remembered, and to turn prospects into customers. At a trade show, buyers and sellers are overloaded with choices and information. As an exhibitor, your marketing message can be consistent from show to show, or it can be tailored to the show and the location. Good marketing and salesmanship, however, are always involved.

Types of Exhibit Marketing

There are different types of exhibit marketing: retail, business-to-business, and event marketing. Retail shows typically focus on selling products and closing deals directly at the booth. Business-to-business shows focus on forging new relationships that are cemented after the show. Event marketing aims more towards delivering a message or creating brand awareness.

Training and Certification

In the United States, there are two primary trade shows for trade show professionals: The EXHIBITOR Show and TS2. These shows offer trade show certification for people wanting to complete a curriculum of classes and seminars. The curriculum aims to cover all aspects of exhibit marketing. The classes are taught by industry experts whose expertise and opinion may vary. These certification programs, along with on-line resources and books, provide enough basic information to develop an effective marketing strategy for your company.

Return on Investment (ROI)

Research shows that attendees recall only 15% of the companies they visit on the show floor. The other 85% are forgotten. The reasons vary. The company may have a weak exhibit or an ineffective sales presentation. Some companies are simply forgotten due to the inherent clutter and sensory overload of a trade show. This research data should be very important to you. You must never forget that show participation is a competition for attendee time and retention. Your ROI is directly related to your attention to, and overall performance in, all aspects of trade show marketing.

Creating a well-defined budget and comparing it against actual expenses is the best method to track and manage your total investment in a particular show. If you sell products in a retail show, then the revenue is easy to tally up and compare to the expenses for the ROI. If your show is one where prospecting, branding, and market positioning are the norm, then the ROI is more difficult to measure. Other benefits are difficult to measure but quite valuable just the same. These intangible benefits may be direct or indirect, and exhibit marketers look for subtle hints of these returns and weigh them against the opportunity cost of not exhibiting.

Using an Exhibit Consulting Firm

If conducting research on the web or taking exhibit-marketing seminars isn’t sufficient, you may want to consider using a consulting firm that specializes in helping companies succeed with their exhibit marketing efforts. Often these consulting firms cover general marketing as well as exhibit marketing. These firms provide a fresh perspective and advice based on years of experience. Typically, they bring a level of seasoned experience along with the desire to find successful marketing solutions for your company.

Survey Service Providers

If you are looking for research information to support your decisions, there are companies that provide research and survey services for this purpose. Speak with an exhibit consultant about which firms the consultant recommends.

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Selecting the Right Email Marketing Company For Your Business

Email marketing is fast becoming one of the most important and efficient direct marketing tools for companies that want to realize a greater return on investment from their marketing efforts. Email marketing, like most direct marketing, has its own set of metrics and success ratios and specialized techniques to make a campaign successful. It is not something that should be approached blindly. There are many companies that offer their services as email marketing specialists who can partner with companies looking to utilize this highly-efficient marketing tool to raise revenues. How does a company go about choosing which company is right for them?

One of the first criteria should be a proven track record of success. If a company has thousands of users that benefit from using their system, chances are they are doing something right and have gotten email marketing down to a science that produces effective results for their clients. A company with numerous clients in a variety of businesses has the know how and a time-tested system that generates revenue and allows businesses to grow and track their customer base.

Companies that offer email marketing systems should offer a system that is easy to use for the marketer and has certain parameters that generate effective email communications in a simplified manner. The company should offer a variety of customizable templates so marketers can tailor the email to their potential customers taste and tone, and can also deliver the marketing message in the most effective way. Their system should also allow marketers to choose between emails with lots of graphics or simple text only email messages, again, based on what the marketers know about their customers. They also should be able to build in surveys so they can get greater insight into what their customers and potential customers respond to and what their needs are.

Another key function of any email marketing program is the ability to manage contacts. A company may have thousands of emails that they are sending marketing messages out to. A robust email marketing mailing list ensures that companies can manage their contacts easily, grow their database with potential new customers, and manage opt-out and bounce-back functions so their contact list is clean and targeted. Mailing list management is a key component of direct marketing, and email marketing is no exception. An email marketing company that has an easy to manage list management system is providing a great service to marketers who can make sure their emails are hitting the right targets and clean their list of any emails that bounce back or people who decide to opt out of receiving future emails. This saves time, effort and money for the email marketer.

Email marketing specialists can also make sure your message is delivered in a timely fashion and work with ISPs to insure a high deliverability rate. Making sure your emails get to their intended recipients is important when you are delivering time sensitive email marketing messages.
Finally, tracking the performance of an email marketing campaign is important to determine the profitability and effectiveness of the campaign and also help plan future marketing efforts. You can clearly see what messages were effective, who responded to the email offering and why, and tailor future campaigns based on previous results. A fully integrated email marketing program set up by an email marketing company can insure that your efforts will pay off with a proven system of success.

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Reasons to Use an Email Marketing Company For Your Email Marketing Campaign

Email marketing has become an important component to the overall marketing and advertising mix. It basically is an electronic form of direct marketing, akin to direct mail. It’s not something that should be left to chance. Many companies may be tempted to just compose an email on Outlook or Google and send it off from there. But that approach is a blind approach and does not offer the tracking and database management that is needed to execute a successful and effective campaign.

Email marketing companies offer marketers several tools which allow them to effectively market their products and services and monitor the response rate. These systems are often integrated and allow for the marketer to compose messages, send and make sure their email messages are delivered, track the effectiveness of the campaign and manage the database of email addresses for optimal and efficient marketing campaigns.

Ideally, email marketing companies have developed a software suite or system that is easy to use and can get inexperienced email marketers up and running immediately. Composition of the email is important, and a system that is easy to use without having to have any complex graphics knowledge can help save time and compose a marketing message that is effective and will be responded to. A system that allows for the marketer to be up and running immediately is ideal. The faster one can get their marketing message out, the faster they can realize a return on investment and drive up revenues.

With email marketing becoming such a integral part of the advertising and marketing efforts of so many companies, it is important to find a company that has a proven track record of success and is trusted by thousands of other companies and individuals. This indicates that the company has a tried and true system that is effective and will deliver results that companies need for their campaigns to be effective and produce revenue. A company with broad experience and a diverse client base with a proven system can be trusted to handle a campaign with the expertise and knowledge that this specialized area of marketing requires. They are in effect a partner with a marketer, and as an effective partner, they have a vested interest in the marketer’s success ratio. A specialist can also provide crucial tips and best practice information that can make the difference in the success of a campaign. They have past experience that has demonstrated to them what works and what doesn’t, and they can pass this experience along to the marketer that needs this expertise when planning an email campaign.

Affordability is another factor to consider when choosing a specialist. Budget considerations are key for an email marketing campaign, and while it may be one of the most cost effective means of direct marketing, you want a company that is affordable so you can generate revenue with minimal expense.

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